WhatsApp’s New Business App – 5 Things You Need To Know!
The Instant Messaging Giant, WhatsApp is geared up to launch its business version soon. It is planning to finally monetize its messaging app by charging large enterprise businesses for tools to better communicate with customers. The idea behind this launch is that the enterprise solution will allow global companies to provide useful notifications like flight times, delivery confirmations, and other updates to customers. A green tick will be shown next to the contact’s name to show that WhatsApp has verified that the stated phone number belongs to that business account.
With various companies like Bharti Airtel, Flipkart and Food Panda already using Twitter and Facebook for customer service, it’ll be interesting to know what new WhatsApp will bring to the game. In India, they are currently testing these tools with 1mg and BookMyShow.
This is what WhatsApp’s COO, Matt Idema had to say “We are looking forward to making it possible for people to connect with businesses in a fast and personal way, and giving businesses the tools to make that easier to do.”
Here is a list of some of the features Whatsapp will bring to its users and how you can benefit from it…
The Business Profiles
Just like a regular profile, the business profile will have an expanded Profile picture, but you’ll have an option to provide various other details like Location, Business Description, Email id and you can also add One or more websites related to your business. You’ll have to choose a category for your business to best define the product or service your business offers and if you don’t find one, don’t worry, the “Other” option is up for the rescue.
One of the most interesting aspects of WhatsApp Business is the option for ‘chat Migration’. The company has thought about a number of scenarios about how any business owner will use the app which includes using
- One phone and one app,
- Using one phone and two apps where WhatsApp Business uses different mobile number,
- One phone and two apps where WhatsApp Business uses different landline number and last but not the least,
- Using two mobile phones, one for regular WhatsApp and the other one for WhatsApp Business.
Users would be able to migrate their current personal account to a business account if they don’t want to use it for personal conversations. On the other hand, if they want to use both the regular app and the Business app at the same time on the same phone, they would have to use 2 different numbers, one for the regular app and one for the business app.
The interesting part thing to note is that business owners can also register on the Business app using the landline number of their business making it more convenient for users to use the personal account without the need to combine the account. This also upgrades the landlines to support multimedia messages using the business app without the need to actually do anything.
Last scenario where the business owner uses two phones, one for his personal account and the other account for his business is the ideal way for the user to keep both his accounts separate. The number of permutation and combinations along with the ability to separate business from personal is a welcome change for small business owners who would otherwise be bombarded with personal messages and messages from clients at the same time.
Another cool and useful feature is the “Away Message” wherein users will have the option to make customised auto responses when someone messages you out of business hours (refer to the pictures below) because let’s face it, we all hate when the other person sees our message and doesn’t reply. The text can be customised along with any predefined schedule for the number of days. The team is still working to improve this feature to make it more intuitive.
This feature is still a work in progress but business owners can view and send important statistical info like the number of messages sent, received, delivered, and read. The section still looks quite basic without any significant changes.
From the point of view of users of regular Whatsapp, if a user messages any business profile contact number, WhatsApp chat windows will inform the user that the conversation is end-to-end encrypted and also whether the business is verified or unverified depending on the status of the business.
The key thing to note is the fact that both apps look and work in a similar fashion. The design aesthetics and UI is similar for Business as well as the regular app so that the usability doesn’t get complicated.
What are your thoughts on this huge upcoming update?
Do let us know in the comment section below.