Want an index full of business leads? Want to get in touch with “C” level executives or want to find company owners having 100+ employees in your nearby cities? Then stay tuned as we will explore the awesome tool by LinkedIn called the Sales Navigator (Sales nav for short). If you want to learn more about prospecting, engaging prospects and messaging strategy, head on to What We Know section for some interesting blogs. So let’s dive into it!
What comes to your mind when we talk about professional networking?
LinkedIn, without a doubt!
Over the years, LinkedIn has become the go-to platform for professional networking – be it for career opportunities, business development, company visibility, or even individual growth. We have discussed this in detail in our previous articles, why LinkedIn and how to find the right prospects.
Yes, we have found the right prospect for our lead generation. Now, what is the next step?
Here’s a step-by-step guide to how to take things forward:
As of January 2018, Linkedin had around 500 million users with over 250 million monthly active users.
The “Facebook” of professionals has over 70% of its users outside the USA making it an ideal platform to connect with prospects from around the world. As stated in the previous article, Linkedin is one of the best platforms for lead generation, especially if you want to connect to the “C” level executives. The next question that arises is how to find the right prospect? The first and foremost thing is to pinpoint the target audience for your product/service.
Are you looking for low-level managers, middle-level professionals or is your target the “C” suit? Are you looking for collaboration opportunities or is your company making an amazing product for the healthcare industry? What is your target geography? These are some of the questions which would help you find out whom to target. After figuring out your target audience, the next step would be to search for people matching these criteria. There are 2 ways of searching the right prospects on Linkedin:
Every working professional is on LinkedIn, all the companies, big or small, have their business pages on LinkedIn, recruiters are on LinkedIn, agencies are on LinkedIn and so are start-up founders.
So, what is so special about LinkedIn?
Launched in 2003, LinkedIn has certainly positioned itself as the #1 professional networking site. After being acquired by Microsoft in 2017, LinkedIn released its data in April claiming 500 million users. With these huge number of users, it’s no surprise that most business people find themselves on LinkedIn. Wondering how you can stand out from the crowd and make your LinkedIn profile produce desired results? Here are 5 quick tips to make your LinkedIn profile a lead magnet!