5 Ways to Use Snapchat for Business!
With every social media platform that gets added, the life of a digital marketer goes for a spin in an attempt to understand and master that platform.
Like it or not Snapchat has become a primary mode of communication for many. A niche, but a significant number of audience is using this app, which means another opportunity for marketers to reach to their prospects. Check out some interesting facts here.
Here are a few ways we have used Snapchat for business, hope you find these useful and share your experience as well:
Snapchat can be used to give your followers a special look at an event or promotion which they may not be able to attend. It builds a good rapport with the audience as they feel connected to the brand. This also helps to create, build and engage a strong following. Snapchat is perfect for real-time social media marketing.
2) Coupons and more
Who doesn’t like social media promotions, coupons or giveaways? Well… you can use Snapchat for giveaway contests in the form of slogan writing contest for your upcoming product or discount coupons to those sharing creative stories with your product!
Snapchat can be used to give exclusive content to your fanbase which they might not receive through other digital media (especially for a paid event). You can post new product images along with specifications or behind the scenes footage of an event.
Snapchat can also be used to give a product demonstration for new or existing products, acting as a guide for customers. It’s an interesting way to use a social media platform for introducing something new, at the same time engaging the fans to look out for something more!
You can partner with various influencers / famous personalities, who have many followers, to promote your product/service or give a sneak peek to upcoming products or services. Also, try to collaborate with influencers that have fanbase similar to your business. This is especially helpful in the case when reaching out to your target audience is hard through traditional media.
Like all the big giants in social media platforms, Snapchat also allows you to not just to create paid ad-campaigns but also monitor and measure the same. It has the option of creating an image as well as video based ads along with creating your own custom filters. Snapchat also has an option, they call “Snapchat Partners” which connect advertisers with the Snapchat community in creative new ways helping them with advertising right from pre-campaign strategy to the final execution.